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https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1593207320473-7KFAGBYIL81K9LJOOO3P/IPFP_Pitch_02_for_Export_Page_06.jpg Imagine Peace for Pups | Logo Touch Up https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1593207320684-2F45RPHWAWBYTVVODYHN/IPFP_Pitch_02_for_Export_Page_07.jpg Imagine Peace for Pups | Logo Touch Up https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1593207323818-9Q03MA3YBFIWSHDPQD8U/IPFP_Pitch_02_for_Export_Page_08.jpg Imagine Peace for Pups | Logo Touch Up https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1593207322918-3WNH1029GM4RVXR1XTUM/IPFP_Pitch_02_for_Export_Page_09.jpg Imagine Peace for Pups | Logo Touch Up https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1593207324093-P49CCYXWNSOJJGINQ3MX/IPFP_Pitch_02_for_Export_Page_10.jpg Imagine Peace for Pups | Logo Touch Up https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1593207332227-W8RXANW1ETRJ0WP07K8R/IPFP_Pitch_02_for_Export_Page_11.jpg Imagine Peace for Pups | Logo Touch Up https://heartonstudios.com/ipfp-2 daily 0.75 2022-01-07 https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630369660789-83QFQBUNMLUJE2IJDMEV/IPFP-logo-animation.gif Imagine Peace for Pups - New Logo This is the rationale between the visual and typographical elements of the new mark. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630369660789-83QFQBUNMLUJE2IJDMEV/IPFP-logo-animation.gif Imagine Peace for Pups - New Logo This is the rationale between the visual and typographical elements of the new mark. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630548291203-RH12O8ET862570EX9YAC/IPFP-old-logo-new-logo.jpg Imagine Peace for Pups - Old and New Paring it down to its primary message and carefuuly adjusting the typography makes for a clean, modern, and dynamic look—all while retaining its history and personality. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630535629827-Q84F0F4AZ2YU1789EX25/01.jpg Imagine Peace for Pups - Divine Proportions, aka The Golden Mean The Golden Mean is a mathematical ratio commonly found in nature. Using it as a foundation to build on, can yield organic and natural-looking compositions that are balanced and pleasing to the eye. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534643099-IO9XCSM1U1SLFBFCNS28/02.jpg Imagine Peace for Pups - Start with the Heart Using the square and circles from our golden ratio master shapes, we now have a grid for the heart shape. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630355058304-8SU4RBI4ABC7XDFCD5OW/IPFP-logo-animation.gif Imagine Peace for Pups https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534643622-USW0TGG4HUR1S77T9A5G/03.jpg Imagine Peace for Pups - Anchor Shape Even though Doggo is our most salient shape, the heart is the anchor that holds all other elements together. It needs to both support and balance the composition. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534644086-8TE6LW5BTFY06LMZLYY3/04.jpg Imagine Peace for Pups - Doggo, the Mascot Our beloved Doggo needed to stay as close to the original as possible. We rebuilt it using golden mean circles to create the grid and keep the overall shape smooth and flowing. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534644352-HA9QZHD43YVN4FB7QVSO/05.jpg Imagine Peace for Pups - Doggo Don't you just wanna <boop> that nose? https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534644672-JGN1399LO6XIT28CTCLU/06.jpg Imagine Peace for Pups - Simple Guides Isn't it neat how a circle fits nicely inside another circle? I know! It seems obvious, but basic building blocks is what a good structure is made of. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630369244711-EU9A866DAND24AR8QPR3/IPFP-logo-animation.gif Imagine Peace for Pups https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534644988-9D88SI3N0POKE35VX3DA/07.jpg Imagine Peace for Pups - Peace Peace. That's it. PEACE. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534645174-EUEZZNOLCSX51JCI6EZ9/08.jpg Imagine Peace for Pups - Typography Finding the perfect typeface that can complement, tie together, and anchor a dynamic and asymmetrical design takes patience, research, and a whole lot of trial and error. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630692730029-K497A62PCC12RK7OX4CD/09.jpg Imagine Peace for Pups - Logotype Ah, the pièce de résistance. Tying it all together, anchoring the mark, informing the audience, and sending some approachable, friendly, and tail-wagging vibes is the logotype. Good boy! https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630534646045-SDU2N2D59ENL0G0QAOUL/10.jpg Imagine Peace for Pups - All Together Now It may look confusing but it's really an organized group of layers that can be stacked or unstacked accordingly. Each single element of the grid keeps the Golden Ratio of 1.618 in relation to one another. Simple, really. https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630458248122-S8EGVGD3C1V7ZGDOF4AX/IPFP-black-tshirt.png Imagine Peace for Pups https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630458248537-EI1PJ0W5O5JH1VZU1ZDP/IPFP-dress-and-tote.png Imagine Peace for Pups https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630458254264-GU7M43S4HYOW1R3UPLJ5/IPFP-mug.png Imagine Peace for Pups https://images.squarespace-cdn.com/content/v1/5c37dd3af8370a67aedf18ed/1630457355824-SJMD4L8XIAWLQMESUMSO/IPFP-old-logo.png Imagine Peace for Pups It is not uncommon for a business to outgrow its first visual identity. Sometimes you need a complete break with the past. At other times, a tip of the hat to their origins and a more subtle refresh is in order. 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